Mr. Sam Tanskul (left), Managing Director of Krungsri Finnovate and Mr. Pawoot Pongvitayapanu
(right), CEO and Founder of EfraStructure Co. Ltd. announce the launch of the fund "Finno Efra

Private Equity Trust”.

Bangkok (19 August 2024) – Krungsri Finnovate in partnership with EfraStructure, founded by Pom
Pawoot, a pioneer and expert in Thai e-commerce, proudly announces the launch of the fund
"Finno Efra Private Equity Trust”. This visionary fund aims to invest 1.3 billion baht (approximately
35 million USD) into startups across Thailand and ASEAN over the next four years, with initial
discussions underway with 5-6 promising ventures. In addition, an Accelerator Program will be
officially introduced to enhance a startup from the Seed to Pre-series A, fostering stable growth
towards the Series A stage.
Mr. Sam Tanskul, Managing Director of Krungsri Finnovate, CVC under the Krungsri Group said:
“Krungsri Finnovate and EfraStructure have long been integral to the startup ecosystem, collaborating
closely with numerous innovative startups. The Finno Efra Private Equity Trust (Finno Efra) stems
from our shared vision to fortify startups. Corporate Venture Capital (CVC) in Thailand mainly focuses
on the Series A level and above, contrasting to other countries and SEA regions where investing in
early-stage startups. This strategy is designed to catalyze the growth of new ventures and reinforce
the ecosystem’s foundation.”
The Finno Efra Private Equity Trust, under the collaboration of Krungsri Finnovate and EfraStructure
Co., Ltd., is a 1.3-billion-baht (approximately 35 million USD) fund designed to primarily support

startups in the Seed to Pre-Series A stages, with a particular focus on sectors driving impact and
digital transformation. Around 60% of the fund will be allocated to Thai startups, with the remainder
directed toward other ASEAN countries, where tech startups are showing significant progress.
Investment deals will range between 8-40 million baht, in accordance with relevant regulations and
company guidelines.

Mr. Sam Tanskul (3 rd from left), Managing Director of Krungsri Finnovate and Mr. Pawoot
Pongvitayapanu (3 rd from right), CEO and Founder of EfraStructure Co. Ltd. participated in a
discussion on the topic ‘The Return of Thai Startup: Unveil Fintech Era’ with representatives from
investors and supporters including Mr. Pote Harinasuta (2 nd from right), Chief Executive Officer, One
Asset Management Limited, Dr. Warin Ratchananusorn (left), Director of Digital Startup Institute,
Digital Economy Promotion Agency, Dr. Krithpaka Boonfueng (2 nd from left), Executive Director,
National Innovation Agency (Public Organization), and Dr. Tarit Nimmanwudipong (right), General

Manager, True Digital Park.

Mr. Pote Harinasuta, Chief Executive Officer of One Asset Management Ltd., said “As an
institutional investor, we continuously identify growth opportunities for startups, and we are committed
to supporting investments in this dynamic business group.”
“This partnership aims to elevate the Thai capital market by broadening the range of alternative
assets beyond traditional equity, debt instruments, and commodities. We are dedicated to introducing
innovative investment products to our customers, ensuring they have access to a wider array of
options and do not miss out on interesting investment opportunities.” Mr. Pote added.
One Asset Management Ltd. is preparing to launch a mutual fund under the Finno Efra Private Equity
Trust, marking the first mutual fund in Thailand to invest in Pre-Series A startups. This fund is
designed to meet the demand of Ultra Accredited Investors (UI), with a minimum investment of

500,000 baht, and is expected to be offered with a trust. However, the fund is currently pending
approval from the Securities and Exchange Commission.
Mr. Pawoot Pongvitayapanu, CEO and Founder of EfraStructure Co. Ltd., added, “Apart from the
limited funds, there is a pressing need for robust mentorship programs. Accelerators and Incubators
are vital to the emergence of new startups, serving as crucial bridges between investors and startups.
In alignment with the Finno Efra Private Equity Trust, Krungsri Finnovate and EfraStructure are set to
launch the Finno Efra Accelerator Program. This initiative will provide startups with access to our
extensive network, experience, and expertise, ensuring a comprehensive curriculum that addresses
all essential aspects for startup success. The program is meticulously designed to help participating
startups fully realize their potential.”

Mr. Sam Tanskul (2 nd from left), Managing Director of Krungsri Finnovate together with Mr. Pawoot
Pongvitayapanu (2 nd from right), CEO and Founder of EfraStructure Co. Ltd. launch the Finno Efra
Accelerator Program with angel investors Tiwa York (left) and Suwatt Pathompakawan (right).
Each Finno Efra Accelerator program course will run for four months, enrolling 10 startups per cohort.
Participating startups will have the opportunity to secure funding and connect with a wide range of
investors.
For further information about the Finno Efra Private Equity Trust and the Finno Efra Accelerator
program, please contact www.krungsrifinnovate.com or Facebook: Krungsri Finnovate